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Kramer and John Deere form strategic alliance for the agriculture sector

Kramer and John Deere form strategic alliance for the agriculture sector

Long-term sales collaboration for agricultural equipment

Kramer-Werke GmbH, a Wacker Neuson SE company, and John Deere GmbH & Co. KG have agreed to form a strategic alliance focusing on the sale of Kramer-branded material handling equipment for the agricultural market. The aim of the agreement is to build a long-term collaboration between the companies. The alliance is subject to approval from the relevant anti-trust authorities.

The agreement between Kramer-Werke GmbH, Pfullendorf, Germany (“Kramer”) and John Deere GmbH & Co. KG, Mannheim, Germany (“John Deere”) covers the sale of Kramer-branded compact equipment (known as the “green line”) for the agricultural market. This range of products is developed and manufactured at the Kramer site in Pfullendorf, Germany, and includes Kramer-brand compact, all-wheel steer wheel loaders (9 models), telescopic wheel loaders (4 models) and telehandlers (9 models). The portfolio also includes a large selection of attachments, accessories and spare parts.

Major synergies

John Deere does not offer any comparable machines and will therefore recommend Kramer as the preferred supplier of this kind of compact agricultural equipment to its strong, independent network of dealers. The collaboration will initially focus on Europe, expanding later to the CIS countries, North Africa and the Middle East. Both partners expect to unlock major benefits and synergies by meeting growing demand for material handling products in the agricultural market.

“With John Deere, we have secured the global leader in the agricultural sector as a strategic alliance partner. This win-win collaboration will support our expansion plans, helping Kramer to expand its position in the agricultural sector even more rapidly,” explains Cem Peksaglam, CEO of Wacker Neuson SE. “Thanks to the additional business we will grow faster with Kramer, especially in markets where John Deere holds strong market positions.”

A perfect match

“Kramer is one of the leading manufacturers of compact wheel loaders and telescopic handlers in Europe. This exclusive partnership is an extremely important strategic move for us. We are confident it will enable us to offer our sales partners in the agricultural sector access to compelling products that perfectly complement our own portfolio. Kramer’s loaders are a perfect match, reflecting our commitment to cutting-edge technology and outstanding quality,” adds Markwart von Pentz, President, Agriculture & Turf Division – Europe, CIS, Asia, Africa and Global Tractor Platform.

To consolidate this long-term strategic collaboration, John Deere plans to become a shareholder in Kramer-Werke GmbH.

John Deere is an innovative provider of agricultural technology with one of the world’s strongest, independent sales networks for equipment targeted at the agriculture, forestry and construction industries. Both companies intend to join their efforts to promote Kramer material handling equipment and market them via the network of John Deere independent dealerships.

The alliance is subject to approval from the relevant anti-trust authorities.

More about the company

Source: Wacker Neuson SE

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